The Louvre Museum (Al Saddiyat Island)

The Louvre Museum which will open soon in Abu Dhabi, UAE.

Overview and Objectives:

You are tasked to develop a marketing plan in team of 3-5 members. Blackboard page contains sample outlines and templates

of marketing plan. Assume your team’s key responsibility as marketing consultants will be to draft a marketing plan for

your choice of a company OR one of the following companies (your team may select ONE from the list below):

– Champion cleaners (Al Seef mall/Khalifa Park Area)
– Mandarin Oriental Hotel (Al Saddiyat Island)
– Abercrombie and Fitch (Yas Mall, Yas Island)
– Slices (Dubai Media City/knowledge village)
– The Louvre Museum (Al Saddiyat Island)
– UAE pavilion expo 2015 (World Expo 2015, Milan, Italy)
– “The residence” by Etihad Airways (Abu Dhabi)
– Huawei smart watch (for UAE market)
– Volvo SC60 (for Abu Dhabi market)

Assignment Description:

Your marketing plan will consist of seven key sections (the plan should include all these section, but the specific

lettered points within these six sections need not be discussed if they are not relevant), please refer to Blackboard

“sample mkt plan” as a template.

1. Executive summary
2. Environmental analysis
3. SWOT analysis
4. Marketing objectives
5. Marketing strategies
6. Marketing implementation
7. Evaluation and control

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