A. T. Still University Trends in Marketing Strategies Paper Question 1
Imagine that you recently began working in a department that supports your company’s strategic planning for growth in the industry. Your department head has asked you to do research from a newcomer’s perspective to inform future marketing directions for the company. He has asked you to write a detailed memo that identifies the three top trends in the industry. If he likes your work on this initial research, he will ask you to write a position paper on the most important issue related to these trends. He is hoping to use your research to prepare your department to launch a new strategic plan.
This is your first real task for your new job, and you are excited and a little nervous about the assignment. You think you have a sense of the industry but know you need to do more research to be accurate in your analysis. The ability to spot trends in your industry is an important skill, and your boss wants to spend energy and capital on new growth areas, products, and services. Writing for Entrepreneur, Spader (2007) offers ideas about how to (Spot the Latest Trends.) please follow link
Your assignment is to produce a well-researched and properly cited memo of approximately 500 words (about two pages in double-spaced Times New Roman font) in which you identify three trends in your industry and discuss each one briefly..
Deliverables:
APA-formatted title page, introductory paragraph, and reference list .
Submit your full 500-word memo with a title page, citations, and references in APA format
Question 2
Your boss, who was impressed by your memo, has asked you to identify a single significant issue in your industry and prepare a research-based position paper on how your company can most effectively address the issue. The issue may be one of the trends you identified in project 2, or it may be an overarching issue related to the trends. Use your research to find out how the issue has been addressed by other companies in the past and how experts in the field recommend addressing it.
This assignment is designed to refresh your research and citation skills so that you are fully prepared for the next courses in your program. You will find, access, and analyze information from a variety of sources that include library databases, online trade and professional journals, and timely industry online web resources. You will also refine your ability to provide in-text citations and references in accurate APA format.
Paper Guidelines:
Your paper should open with an introductory paragraph that identifies a specific problem or issue and makes a claim about its significance in your industry. The rest of your paper will develop an argument that supports this claim.
Body paragraphs need to describe and justify your proposed solution and explain how it relates to how other companies or experts have addressed the same problem or issue based on your research. Use information from your sources to support your ideas while ensuring that your own voice and ideas control the paper. Be sure to include a parenthetical citation (Author’s last name, year of publication) at the end of every sentence that includes words, ideas, or data from a source.
While presenting your own argument, you should also anticipate and refute counter-arguments or alternative approaches. By showing that you understand other approaches and being very clear about how your approach is preferable, you will be more likely to convince readers to take your advice.
You should end your paper with a concluding paragraph that reiterates your recommendation and reminds readers of the most important points you want them to remember. You should not introduce new information in your conclusion.
Present your research-based position in an essay of 4-6 double-spaced pages (ca. 1,000-1,500 words) in 12-point Times New Roman font. Use APA format for the paper, including the References page.
Avoid Plagarism, please use your own words