Colorado State University: Global Campus Product Lifecycle for Promotion Focus on the small business you selected for your Portfolio Project. In a well-written paper, cover the following:
An explanation of the importance of extending the product life cycle for a business using a promotional strategy.
At least one concept (increasing frequency of use, increasing the number of users, finding new users, and changing package sizes, labels, or product quality) that can be utilized in your promotional plan.
Your paper must meet the following requirements:
Be 3-4 pages in length, not including the cover page and reference page.
Support your answers with the readings and at least three scholarly journal articles.
Format your paper according to the APA Format. Your paper must include an introduction, a body with at least two fully developed paragraphs, and a conclusion. Your paper must be clearly and well written using excellent grammar and style techniques. Be concise. Be logical. You are being graded in part on the quality of your writing.
*Attached is the business selected.** A local donut shop. Donut Jae’s
Janette Gonzales
MKG425 – Marketing Strategy for Small Business
Colorado State University Global Campus
Professor Harvey Weiss
July 28, 2019
Donut Jae’s
Donut Jae’s is the hottest newest local doughnut shop in
Alvin, TX.
Doughnut store rising in the food service industry
Buffet Style Doughnut Shop
Great Customer Service
Promotional Needs
Advertisement
Sales Promotion
Personal Selling
Publicity
Products and Services
Unique doughnuts
Make your own doughnuts
Buffet Style
Fun and Lively Atmosphere
Branding
Unique Brand
Branding will be placed everywhere
Vehicle stickers will be given to customers
Branding will be on social media
Cross-Promote Across Channels
Snapchat
Facebook
Instagram
Twitter
References
Chen, J. (2019, June 26). 12 Clever Social Media Promotion Ideas You’re Not
Using. Retrieved from https://sproutsocial.com/insights/social-mediapromotion/
Industry Market Research, Reports, and Statistics. (n.d.). Retrieved from
https://www.ibisworld.com/industry-trends/specialized-market-researchreports/consumer-goods-services/food-service-drinking-places/doughnutstores.html
Orlando, D. (2015). Likeable Social Media: How to Delight Your Customers,
Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other
Social Networks). Career Planning and Adult Development Journal, 31(1), 81.
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