Arab Open University Thriving in Competitive Global Context Paper Learning outcomes:
1. Demonstrate knowledge and understanding of the changing nature of the global business environment, buyer behaviour in a global context and the factors which influence the implementation of an organisation’s competitive business strategy in a global context
2. Demonstrate skills and abilities in collecting and analysing appropriate information, applying a range of strategic business and financial tools and techniques available, to plan and evaluate global business and e-business operations.
Task:
Imagine you are a research consultant. You have been tasked with completing the following;
a) PESTEL analysis
b) Porter’s 5 Forces analysis
To identify the key forces of change in the global pharmaceutical industry as depicted in the Case Study.
Assessment 2 will be based on an extended case study of the Pharmaceutical industry. Please ensure that you read this case study thoroughly and please build on this case study by carrying
Very Important notes:
• Identify and assess some of the current strengths and weaknesses of the international organisation(s) relative to its global environment
• Recommend a logical outline strategy / plan to enhance its global competitiveness.
*** Words count = 3300 words.
*** In-Text Citations and References using Harvard style.
*** I have uploaded attachment file named “MAR023-6 A2 Case Study Global Pharma”. Purchase answer to see full
attachment