Dothan Progress and Publix in Troy Parameters for Sales Project Parameters for Sales Project
The business—Publix of Troy
The promotion: “Need Food Please” cards for college students
Your task: research the costs of local and regional traditional and social media
Your goal: advise the owner of Publix in Troy how best to use the $30,000 allotted for this promotion
Traditional media to research for prices:
Broadcast/radio—WTBF-FM and WTBF-AM in Troy, WKMX in Dothan, WLWI in Montgomery
Broadcast/TV-Troy Cable; WSFA, WAKA and WCOV in Montgomery; WTVY in Dothan
Print-Troy Messenger, Tropolitan, Dothan Progress, Montgomery Advertiser
Billboards-Kinetic and Static (in Troy)
Social Media-Facebook, Twitter, Instagram, SnapChat, Spotify, YouTube etc
You decide how much to spend and with whom you spend it. You do not have to spend something with everyone.
The number of words in this assignment needs to be guaranteed to be read for ten minutes.