MKT 3362 ASU Garden Gun Targeting Prospective Home And Property Owners And Landowners Discussion Answers should be single-spaced, 12 point font.
Suggestion – 2-3 pages total for all 4 answers.
If plagiarism is above 20%, points will be deducted for each 1% over 20%. 1% over =.33 points/30 points.
The rubric will be adjusted to reflect a score out of 30 points after grading.
Review the following links as it relates to Garden and Gun magazine.
For the Garden and Gun Print Ad Specifications, a.
Discuss 3-4 of the different print/digital/media formats offered
OR
You may also analyze and discuss the market for Garden and Gun as spelled out in the 2 links.
https://gardenandgun.com/wp-content/uploads/2019/08/20_GG_PrintMediaKit_v11F.pdf (Links to an external site.) –
https://www.yumpu.com/en/document/read/48855958/media-kit-pdf-garden-and-gun (Links to an external site.)
Read the following articles in the links provided below and answer the following questions.
2. What does this statement mean as it relates to marketing and to the magazine. “You join a society, you don’t pay for a subscription.”
3. Refer to magazine subscription content in your text and think about positioning and targeting. What other advertising approaches/outlets (besides the magazine) is Garden and Gun using to reach their target market and engage them in their brand?
4. Who is their target market? There are many adjectives, etc. in all of these articles that describe what Garden and Gun “is”…..so determine who their target market is. Feel free to use quotes from the articles to support your answer.
https://www.pubexec.com/article/garden-gun-publisher-discusses-how-she-created-the-new-yorker-south/ (Links to an external site.)
https://www.targetmarketingmag.com/article/direct-mail-spotlight-i-garden-gun-i-405257/all/ (Links to an external site.)
https://www.theamericanconservative.com/dreher/whose-south-is-it-anyway/ (Links to an external site.) – opinion piece
https://www.fastcompany.com/3047883/how-one-small-regional-magazine-came-back-from-the-brink-of-extinction (Links to an external site.)
https://www.npr.org/2012/06/17/154958622/like-good-bourbon-magazine-is-a-sip-of-the-south (Links to an external site.)
https://www.forbes.com/sites/tonysilber/2018/11/15/southern-culture-and-lifestyle-magazine-garden-gun-finds-growth-beyond-the-printed-page/#571abb754ff4 (Links to an external site.)
https://gardenandgun.com/wp-content/uploads/2019/08/Garden-Gun-June-2019-Publishers-Statement-2.pdf (Links to an external site.)
https://www.foliomag.com/garden-gun-boasts-largest-advertising-issue-ever/