World Vision International Charity Fundraising Presentation 1.12-15 slides of main contents, references required 2.A speech draft around 8 minsMore details see attachment. Assessment 3 –
Group 10min Presentation 30% of the total module mark
Group Size: 4 people in a group. Groups can be self-selected.
Word Count: Presentations to be no longer that 10min, supporting documentation can be given to the
assessor during the presentation.
Submission date: Presentations delivered in week commencing 25/03 in class, presentation slides
must be submitted on the day of the presentation. DATE TBC.
Keep your slides informative but not overloaded with information and text, use your vocal presentation as
the discussion around the key provision within each section.
Note: Although you will be marked as a group your contribution could influence your individual
grade in a positive or negative way.
Title and Content
Charity Fundraising – A case study approach
As a group you need to select a charity and analyse their fundraising activity. See the full mark scheme for
further information.
Things to consider:
Overview of the charity:
Type of charity
Charitable purpose
Legal structure (charities commission and companies house information)
Organisational structure (Board of Trustees)
Analysis of charity income and expenditure
Fundraising activities:
Fundraising team structure/divisions
Outline and discuss the range of fundraising activities the charity
Types of fundraising events
Connect the above discuss to the theory and data of ‘Why We Give’
Fundraising events and marketing:
Analyse how the charity markets/promotes the fundraising events – connect to ‘Why We Give’
o Target market
o Consider the message, copy, visuals and others
o Legislation
Data / theory you could use:
Giving statistics
News stories
Why We Give literature
Giving pyramid
Fundraising Matrix
Ansoff’s Matrix
Assessment
Criteria
70%
Demonstrate an
understanding
of the purpose,
legal and
financial
structure of a
charity
Excellent
analysis of a
how the legal,
financial and
organisational
structure reflects
the charities
purpose.
Showing good
observations
and critique of
ethical practices
of fundraising.
Identify sources
of fundraising
within a charity
and compare
their
effectiveness in
raising funds
and targeting
different donors
Excellent range
of fundraising
sources
considered.
Connecting to
the theory of
fundratio’s and
industry data.
Detailed
analysis and
comparison
provided.
Articulate
analysis of
events, critical
and realistic
conclusions
made.
Comprehensive
application of
models such as
the fundraising
matrix, Ansoff’s
matrix and BCG
matrix
Excellent
comprehension
of the donor
journey through
recruitment and
management.
Show
Knowledge of
how different
events can be
used to
encourage
giving, using a
range of models
and tools
Demonstrate
knowledge of
donor
recruitment and
management
Presentation
(verbally and
visually) & level
of research
demonstrated
Excellent
presentation,
showing equal
and fair team
work. Visuals
are clear and
interesting.
Supported with
relevant
references and
reports.
Demonstration
of extensive
reading.
60-69%
Very good
analysis the
legal, financial
and
organisational
structure with
some
connection to
the charities
purpose.
Showing some
observations
and critique of
ethical practices
of fundraising.
Very good range
of fundraising
sources
considered.
Connecting to
the theory of
fundratio’s and
industry data.
Some analysis
and comparison
provided.
50-59%
40 – 49%
Refer
Good analysis of
the legal,
financial and
organisational
structure.
However, may
lack clarity when
reflects the
charities
purpose. Very
little critique of
ethical practices
of fundraising.
Reasonable
analysis of the
legal, financial
and
organisational.
Mainly factual
and descriptive
and no
connection to
charities
purpose.
Lacks clarity and
shows some
confusions.
Generally poor
analysis the
legal, financial
and
organisational
structure.
Descriptive. No
connection to
charities
purpose.
Mainly
confused
confusions with
no conclusions.
Good range of
fundraising
sources
considered.
Some
connection to
the theory of
fundratio’s and
industry data.
Limited analysis
and comparison
provided.
Good analysis of
events, realistic
conclusions
made.
Application of
some models
such as the
fundraising
matrix, Ansoff’s
matrix and BCG
matrix
Reasonable
range of
fundraising
sources
considered.
Limited
connection to
the theory of
fundratio’s and
industry data. A
lack of analysis
and comparison
Descriptive
approach, some
conclusions
made but lacks
clarity.
Application of
some models
such as the
fundraising
matrix, Ansoff’s
matrix and BCG
matrix
Very good
comprehension
of the donor
journey through
recruitment and
management.
Good
comprehension
of the donor
journey through
recruitment and
management.
Reasonable
comprehension
of the donor
journey through
recruitment and
management.
Generally poor
range of
fundraising
sources
considered. No
connection to
the theory of
fundratio’s and
industry data.
Confused
analysis and
comparison.
Description of
events, poor
conclusions
made, some
confusion.
Limited
application of
some models
such as the
fundraising
matrix, Ansoff’s
matrix and
BCG matrix
Poor
comprehension
of the donor
journey through
recruitment and
management.
Very good
presentation,
showing equal
and fair team
work. Visuals
are clear and
interesting.
Supported with
relevant
references and
reports. Some
demonstration of
extensive
reading.
Generally good
presentation,
showing
reasonable team
work. Visuals
lack attention to
detail. Relevant
references and
reports. Little
additional
reading shown.
Reasonable
presentation.
Some evidence
of weak team
work. Visuals
lack attention to
detail, with
mistakes.
Lacking in
references. No
additional
reading
demonstrated.
Very good
analysis of
events, realistic
conclusions
made.
Comprehensive
application of
models such as
the fundraising
matrix, Ansoff’s
matrix and BCG
matrix
Generally poor
presentation,
team work is
weak. Visuals
are confused
and lack clarity.
Little or no
references. No
additional
reading
demonstrated.
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