Liberty University Balancing Conformity and Deviance Analysis Paper Please see the attached information on business management. If you have any questions please let me know. BMAL 703
TEAM MANAGEMENT INSTRUCTIONS
Effective teams have a proper balance of conformity and deviance. Managers are tasked with
ensuring a proper balance that results in high team performance, and yields needed
improvements and changes from synergy. This assignment evaluates the team management
concept of encouraging a balance of conformity and deviance.
Remember: This assignment and all assignments in this course have a management, not
leadership focus. There is a distinct difference between management and leadership. Discuss
management, not leadership. The Contemporary Management text only provides basic topical
information. As a research-intensive doctoral course, you will need to research current scholarly
literature. There is no assignment in this course that can be completed by relying on the text
alone.
Assignment Requirements
This 1000 minimum, 1500 maximum word paper needs to be written with these 2 main sections:
1. Evaluate the effectiveness of the concept of ‘Balancing Conformity and Deviance’ in
helping an organization attain a competitive advantage through synergy by comparing it
to one of the following team management concepts (ownership, delegate, relationships,
reward, recognition, support, conflict, goals, feedback, communication, trust,
cooperation, and harmony). Discuss the strengths and weaknesses of the 2 concepts. (at
least 900 words)
2. Provide new thoughts related to this topic. Give your opinion in the form of new insights
that you gained about the topic of team management. Your new insights must
demonstrate a synthesis of biblical principles and secular knowledge. Some suggested
(not required) questions for reflection: Does the Bible advocate balancing conformity and
deviance? If so, cite the biblical example or principle. What is the biblical answer to
groupthink? (at least 100 words)
Required Headings
Cover page with Topic Title
Abstract
Table of Contents
Introduction
Balancing Conformity and Deviance
Description of concept
Strengths & Weaknesses
Team Management Concept #2 (name this concept):
Description of concept
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BMAL 703
Strengths & Weaknesses
New Thoughts
Conclusions
References
Other Requirements
Materials submitted to fulfill requirements in one course may not be submitted in another course.
Concerns about the propriety of obtaining outside assistance and acknowledging sources should
be addressed to the instructor of the course before the work commences and as necessary as the
work proceeds.
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The cover page must include the following statement: By submitting this assignment, I
attest this submission represents my own work, and not that of another student, scholar,
or internet source. I understand I am responsible for knowing and correctly utilizing
referencing and bibliographical guidelines.
This paper must include at least 7 references from scholarly articles that have publication
dates no older than 5 years, in addition to the course textbooks and the Bible. Do not cite
the management text more than twice in your paper. Do not conduct interviews.
In-text citations are required to support your thesis statement, paragraph topic sentences
points, statements, issues, arguments, concerns, statements of fact and opinion.
The required cover page, abstract, table of contents, introduction, conclusion, and
reference sections are not included in the required assignment word count but are
required as part of your paper.
The abstract should be written within a range of 150-250 words. It should not introduce
your paper or duplicate your introduction section, but articulates a clear and
comprehensive overview of the paper’s content with a focus on your findings and
includes your biblical application.
The introduction should not be longer than ½ page. It presents a detailed description of
the problems and issues central to the case. A thesis statement, with supporting citation
should be at the end of your introduction section.
Your conclusion section should not be longer than ½ page. It clearly states the answer to
the problem which you stated in your introduction.
Sources of information from Wikipedia, dictionaries, and encyclopedia will not be
accepted. Similarity scores must not exceed 20%.
Paragraph lengths: Each paragraph should have a topic sentence unless it continues from
or provides support to the prior paragraph. A paragraph is defined in this course as being
at least 4 sentences in length.
The first person may be used in the New Thoughts section. Your opinions should be
restricted to this section. All other parts of the assignment must be based on scholarly and
biblical literature.
Avoid clichés, slang, jargon, exaggerations, abbreviations, figurative language, and
language that is too informal and/or too subjective.
Page 2 of 6
BMAL 703
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Submit your final document for grading with file name syntax: Last name, First Initial,
Assignment #. For example: Bell, K, Assignment5
Grading Metrics
Consult the accompanying rubric for how your instructor will grade this assignment. Also, any
form of plagiarism, including cutting and pasting, will result in zero points for the entire
assignment. All quoted materials must be properly cited in current APA format.
Submit this Research Paper to the appropriate link for grading by 11:59 p.m. (ET) on Sunday of
Module/Week 5.
Reminder: Submit to your professor for approval, a narrow, focused management topic of
interest to you for your Week 6 Annotated Bibliography which will also be used for your Week 7
Literature Review. Your topic should not be less than 4 words and should not be related to
leadership. This is an excellent opportunity to review dissertation topics in the LUO dissertation
database to get an idea of how to form a doctoral-level research topic.
TEAM MANAGEMENT GRADING RUBRIC
150 POINTS
Content
70 %
Evaluate the
effectiveness of
the concept of
‘balancing
conformity and
deviance’ in
helping an
organization attain
a competitive
advantage through
synergy, by
comparing it to
one of the listed
management
concepts.
Criteria
Advanced
Proficient
Levels of Achievement
Developing
Not present
Points
Earned
Thoroughly
evaluated the
effectiveness of
the concept of
‘balancing
conformity and
deviance’ in
helping an
organization attain
a competitive
advantage through
synergy, by
comparing it to
one of the listed
management
concepts.
Satisfactorily
evaluated the
effectiveness of
the concept of
‘balancing
conformity and
deviance’ in
helping an
organization attain
a competitive
advantage through
synergy, by
comparing it to
one of the listed
management
concepts.
Insufficiently
evaluated the
effectiveness of
the concept of
‘balancing
conformity and
deviance’ in
helping an
organization attain
a competitive
advantage through
synergy, by
comparing it to
one of the listed
management
concepts.
(25-30 points)
(16-24 points)
(1-15 points)
(30 points)
Did not
evaluate the
effectiveness of
the concept of
balancing
conformity &
deviance’ in
helping an
organization
attain a
competitive
advantage.
(0 points)
Page 3 of 6
BMAL 703
Discuss the
strengths and
weaknesses of the
2 team
management
concepts.
Thoroughly
discussed the
strengths and
weaknesses of the
2 team
management
concepts.
Satisfactorily
discussed the
strengths and
weaknesses of the
2 team
management
concepts.
(25-30 points)
New insights
thoroughly
demonstrated a
synthesis of
biblical principles
and secular
knowledge.
(16-24 points)
New insights
satisfactorily
demonstrated a
synthesis of
biblical principles
and secular
knowledge.
(30 points)
New insights must
demonstrate a
synthesis of
biblical principles
and secular
knowledge.
(15 points)
Abstract
(10 points)
(11-15 points)
Thoroughly
articulated a clear
and
comprehensive
overview of the
paper’s content,
linked to
management with
a focus on your
findings. Key
terms, and a
biblical
application are
included.
(6-10 points)
Satisfactorily
articulated some
critical components
of the paper, linked
to management with
a focus on your
findings. Key terms
and a biblical
application are
included.
(2-8 points)
Insufficiently
discussed the
strengths and
weaknesses of the
2 team
management
concepts
Did not discuss
the strengths and
weaknesses of
the 2 team
management
concepts
(1-15 points)
(0 points)
New insights
insufficiently
demonstrated a
synthesis of
biblical principles
and secular
knowledge.
New insights did
not demonstrate a
synthesis of
biblical principles
and secular
knowledge.
(0 points)
(1-5 point)
Insufficiently
articulated critical
components of the
paper linked to
management with a
focus on your
findings. Key terms
and biblical
application are not
sufficient.
(1 point)
Did not present
concepts clearly.
Did not provide a
comprehensive
overview of the
paper’s content.
Missing a link to
management. No
focus on your
findings. Missing
key terms and a
biblical
application.
(0 points)
(9-10 points)
Page 4 of 6
BMAL 703
Introduction
(10 points)
Thoroughly
presented a
detailed
description of the
problems and
issues central to
the assignment. A
properly
constructed thesis
statement with
supporting citation
is at the end of
your introduction
section.
Satisfactorily
presented a detailed
description of the
problems and issues
central to the
assignment. A
constructed thesis
statement with
supporting citation
is at the end of your
introduction section.
Insufficiently
presented a detailed
description of the
problems and issues
central to the
assignment. A
properly constructed
thesis statement
with supporting
citation is missing
from your
introduction section
Did not present a
detailed
description of the
problems and
issues central to
the assignment. A
thesis statement is
missing from your
introduction
section.
(0 points)
(2-8 points)
(1 point)
Conclusion
(10 points)
(9-10 points)
Thoroughly stated
the answer to the
problem which
you stated in your
introduction
Satisfactorily
stated the answer
to the problem
which you stated
in your
introduction
Insufficiently
stated the answer
to the problem
which you stated
in your
introduction
(9-10 points)
(0 points)
(2-8 points)
Structure
30%
Mechanics,
Composition &
Word Count
(15 points)
Advanced
Mechanics,
Composition, &
Word Count is
thorough.
APA formatting
(10 points)
Did not state the
answer to the
problem which
you stated in your
introduction
Proficient
(1 point)
Developing
Not present
Mechanics,
Composition, &
Word Count is
satisfactory.
Mechanics,
Composition, &
Word Count is
insufficient.
There are many
errors
(11-15 points)
APA formatting is
thorough.
(6-10 points)
APA formatting is
satisfactory.
(1-5 points)
APA formatting is
insufficient.
(0 points)
APA formatting
does not exist.
(0 points)
(9-10 points)
(2-8 points)
(1 point)
Page 5 of 6
BMAL 703
References
(5 points)
Citations
(15 points)
References meet
requirements in
number and
quality.
(4-5 points)
All statements are
supported by
citations.
(11-15 points)
References almost
meet requirements
in number and
quality.
References do not
meet requirements
in number and
quality.
(2-3 points)
Many statements
are supported by
citations.
(6-10 points)
(1 point)
Some statements
are supported by
citations.
(1-5 points)
Missing
references
(0 points)
Citations are rare,
repetitious or
non-existent.
(0 points)
Total
/150
Instructor’s Comments:
Page 6 of 6
PART 1
1
The Management
Process Today
Learning Objectives
LO 1-1
Describe what management is, why management
is important, what managers do, and how managers use organizational resources efficiently and
effectively to achieve organizational goals.
LO 1-4
Distinguish among three kinds of managerial skill,
and explain why managers are divided into different departments to perform their tasks more
efficiently and effectively.
LO 1-2
Distinguish among planning, organizing, leading,
and controlling (the four principal managerial
tasks), and explain how managers’ ability to handle each one affects organizational performance.
LO 1-5
Discuss some major changes in management
practices today that have occurred as a result of
globalization and the use of advanced information technology (IT).
LO 1-3
Differentiate among three levels of management,
and understand the tasks and responsibilities of
managers at different levels in the organizational
hierarchy.
LO 1-6
Discuss the principal challenges managers
face in today’s increasingly competitive global
environment.
©Sam Edwards/age fotostock RF
After studying this chapter, you should be able to:
BuzzFeed founder and CEO Jonah Peretti considers his global media
company a learning-driven culture, providing a continuous loop of
information and data to consumers that generates 7 billion views
each month. ©Manuel Blondeau/AOP Press/Corbis/Getty Images
MANAGEMENT SNAPSHOT
BuzzFeed Shares Content on a Global Scale
How Does Technology Affect
the Way Managers Manage?
I
f you are one of the millions of people across the planet
who read content produced by global media giant
BuzzFeed on a variety of social media platforms, you
understand that news and other information are meant
to be shared. This idea is what prompted BuzzFeed’s
founder and CEO, Jonah Peretti, to create an organization
that doesn’t stand still, sometimes moving at the speed
of light to create content, collect data about who is
sharing the information, and then tailor the content to
specific audiences around the world.
According to its website, BuzzFeed is a cross-
platform, global network for news and entertainment
that generates 7 billion views each month. The company
creates and distributes content for a global audience
in 7 languages and 11 different editions, across more
than 30 social platforms, including Facebook, Twitter,
Tumblr, Vine, Snapchat, Instagram, Pinterest, YouTube,
and others.1
A former teacher and cofounder of The Huffington
Post, Peretti is fascinated with information and the rich
history of Paramount Pictures, a studio and business
model that Peretti tries to emulate. This is because
Paramount owned its production studio, owned the
contracts of its own cast of talent, and its own distribution
channel (movie theaters), which gave the entertainment
icon the ability to adapt quickly as business changed
over the last century. Peretti and his management team
use a model similar to Paramount’s, owning all the key
components of a media business: a global news operation, its own video production studio, a complex dataanalytics operation, an in-house creative agency, and a
diverse distribution channel. With 18 offices and more
than 1,300 employees worldwide, BuzzFeed thrives on
developing and controlling the original content it produces across various platforms.2
A few years ago, Peretti made an interesting observation that helped him and his managers shift the company’s focus quickly. He figured out that most people
did not want to leave their social apps to go and find
information. Instead of steering web traffic strictly to
BuzzFeed’s website, Peretti decided the company
would publish content, images, and videos on digital
platforms where people spend the most time.3
Peretti considers his company a “learning-driven” culture and a continuous loop of information and data. All
of the original articles and videos created by BuzzFeed
staff are the inputs that drive the data-analytics operation, which informs company management how Buzz
Feed should create and distribute the advertising it
produces for many of the world’s top brands.
3
A key component of the company’s business model is
using branded “native” advertising—information designed
to have the look and feel of the content it runs beside on
a social platform. One of BuzzFeed’s most popular videos for Purina brand Friskies cat food (“Dear K
itten”) has
been viewed on YouTube more than 27 million times. The
company recently entered into a deal to produce “native”
ads in collaboration with GroupM, a division of one of
the world’s largest advertising agencies. The collaboration has already led to videos for many different clients,
including Nike and Target, with more video production in
development.4
To keep the video approach fresh, BuzzFeed
employees are organized into teams of no more than
seven members that work on a specific type of video.
To ensure that no one gets complacent (or bored), the
entire staff is reorganized into different teams every
three months. Company management believes this strategy keeps the creative process fresh—and fun. Advertising and viral videos can be exciting at BuzzFeed, but
there’s serious news, too. The BuzzFeed news group
includes hundreds of reporters and editors who cover
politics, business, investigative journalism, and entertainment. The news group at BuzzFeed has published
several high-profile stories that have received millions
of digital reads and several journalism awards for their
investigative work.5
With its data-analytics group tracking and collecting information that helps shape content and provide
a deeper understanding about its global audience,
BuzzFeed has undertaken a data initiative called Hive,
which promises to shift the company’s business model
yet again and challenge managers and employees to
become even more agile. One goal of Hive is to track
every editorial idea across all of BuzzFeed’s many platforms. For example, consider a recipe for slow-cooked
chicken. On the web, the recipe is described in seven easy
steps. On Facebook, the recipe becomes a 46-second
video, and then a 15-second video clip on Instagram
with instructions written as a comment. Next the recipe
is posted with two images on Pinterest—and a link back
to the Facebook video. Hive promises to keep Peretti’s
“continuous information loop” in constant motion.6
Videos, news, native ads, entertainment, images, and
big data—all in a day’s work for the BuzzFeed managers
who guide this media juggernaut, which was recently
named one of 2016’s most innovative companies by
Fast Company magazine.7
Overview
Managing a company is a complex activity, and effective
managers like Jonah Peretti face many challenges from
within and outside their organizations. Management is
an unpredictable process. Making the right decision is often difficult, and even
successful managers often make mistakes. But the most effective managers learn
from their mistakes and continually try to find ways to improve their companies’
performance.
In this chapter we look at what managers do and what skills and abilities they
must develop to manage their organizations successfully. We also identify the different kinds of managers that organizations need and the skills and abilities they must
develop to succeed. Finally, we identify some challenges managers must address if
their organizations are to grow and prosper.
What Is
Management?
When you think of a manager, what kind of person comes
to mind? Do you think of an executive like Jonah Peretti,
who helps direct his company? Or do you see a manager at
a fast-food restaurant, who deals directly with employees
and customers, or the person you answer to if you have a
part-time job? What do all these people have in common? First, they all work in
4
5
The Management Process Today
organizations
Collections of people
who work together and
coordinate their actions
to achieve a wide variety
of goals or desired
future outcomes.
management
The planning, organizing,
leading, and controlling
of human and other
resources to achieve
organizational goals
efficiently and effectively.
LO 1-1
Describe
what management
is, why management
is important, what
managers do, and
how managers
utilize organizational
resources efficiently and
effectively to achieve
organizational goals.
organizations. Organizations are collections of people who work together and coordinate their actions to achieve a wide variety of goals or desired future outcomes.
Second, as …
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