Temple University Marketing & Advertising Questions 1. Read a topical article about Marketing or Advertising. Recap what you found and source the site. You’ll find fascinating topics on Ad Age, Ad Week, New York Times, Wall Street Journal, Fast Company, Buzzfeed, Twitter, Snapchat, or Youtube. Pick a subject and write a brief one to two paragraph about what the campaign or product was all about. In your recap, make sure to include the source with a link.
2. Packaging makes all the difference
In any supermarket in any town, you will find thousands of examples of product packaging. This mini project is designed to give you a better understanding of how branding, cobranding and packaging all work together to compete for your purchasing dollars.”
´A. Go to a supermarket in your community
´B. Select two product categoies that interests you : i.e. Ice Cream, cereal, laundry detergent, soup, frozen meals, coffee, etc.
´C. Visit each area of the store where they are displayed . Write down a list of three products in the category that attract your attention first. Identify what it was about that products that attracted your attention (the Brand, the co brand, the package design, the shelf placement, the end cap?)
´D. Of the three products, which one are you most likely to buy? Explain why you would chose the product.
´To summarize – I. Two product categories are selected II. Three products from each cateogry are reported. III. Your findings based on your observations for the product you would chose in each category
3. ´ Twitter Analysis- Philadelphia Sixers
The Sixers have a robust social Media presence. Go on Twitter and read through tweets for the past two months. Answer the following questions
1) What products have the Sixers cobranded with? Do they make sense?
2) Do the Sixers primarily create original tweets, or do they retweet for frequency?
3) What is your opinion of the tone and content of the tweets?
4) What recommendations would you make to the company moving forward on their Twitter Account?