1. This document details all key elements of your assigned piece of work.
2. Read the assignment brief, assignment, and the assessment criteria through carefully.
3. Plan and organize your work carefully.
4. When you have completed your work, check it carefully against assessment criteria.
5. Your lecturer will advise you of the times during which they will be available for consultation. So as to manage this resource and time effectively, students are advised to respect these sessions. Please note that this is a student-based research assignment, and as such the tutor may not be able to answer certain questions if it is felt that this would restrict the potential grade.
6. Plagiarism or other forms of cheating will receive a ‘0’ grade and the matter will be referred to the Academic Committee.
7. Work submitted late will only receive the maximum of a (marginal fail) passing grade.
8. Re-submitted work will only receive the maximum of a (marginal fail) passing grade.
9. Work not submitted before the end of the current term will receive a ‘0’ grade and the matter is referred to the Academic Committee.
1. Questions
NOTE: All answers should be supported by relevant theoretical frameworks.
Part A (50%): Please answer the following compulsory question:
Consider the choices each company has made in terms of service offering, operations design, and geographic location. What are the strengths and weaknesses of each? What most surprised you about the differences in choices the companies have made?
Part B (50%): Please choose one of the two questions listed below:
1. Regarding its expansion into Paris, to what extent should the Four Seasons adapt its service model? In general, what should guide the decision to adapt a successful service model across locations?
2. Should the Orient Express Hotels institute a loyalty program for its hotel properties? If so, which existing loyalty programs should it most closely resemble?
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