Grand Canyon University Disney Company Extended Executive Summary All requirements included in the attachments. Please need help with this assignments. From the very beginning of the class, while you’ve been working as member of a team you have, also,
been tasked with formulating individual thoughts as to what you would do differently if working on the
project, alone. At this point you will be required to capture those thoughts and submit them.
Do the following:
Individually, you will complete an “Extended” Executive Summary of 500-750 words. Extended in that
you must offer detailed comments on each element of the Strategic Case Analysis, while the team’s
Executive Summary will be the “highlights” (key points) of each section. The intent here is to allow you
enough opportunity to prove your grasp of the tools and concepts as you present, both in writing and in a
6-9 minute video, your findings and recommendations for the case you and your colleagues spent the last
seven weeks developing. While it is not necessary for you to spend time explaining the points of
differentiation between you and your team members, it is very important that you do explain how you
came to the conclusions and recommendations you are submitting.
Complete an “Extended” Executive Summary by providing detailed comments on each element of the
Strategic Case Analysis you completed with
your CLC group. Where appropriate among the various elements of the Strategic Case Analysis, address
the following points:
1.
Recommend strategic plans to improve the company’s competitive advantage.
2.
Explain how leadership skills can be used to encourage innovation to improve the company.
3.
Recommend specific decisions company leadership can make in order to capitalize on untapped
business opportunities.
4.
List the sources you used to inform the development of your strategic case analysis as well as the
sources that inform your suggestions in points a-c
above.
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Table of Contents: Executive Summary
Introduction of the Executive Summary………………………………………. …………… 3
Disney’s Focus……………………………………….……………………….……………….3
Goal ……………………….……………………………………………….…………………..4
Analyses Summary……….……………………….………………………………………………..4
Key Findings………………………………………………………….……………………….7
Overview/Deliverable…………………………………………………………………………8
Resources…………………………………………………………………………………….10
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Executive Summary
The production of the Walt Disney Company (Disney) presents the success of the US
entertainment industry. Formatting Disney’s timeline, its outset initiated in 1923 as introduced the
cartoon, Alice’s Wonderland then became a diversified well-known entertainment industry that
provides four segments, which are Media Networks, Parks and Resorts, Studio Entertainment, and
Consumer Products & Interactive Media (CP&IP), in our recent time. Although even though
Disney prevails its success as applying strategic analysis and tracking its strengths, weaknesses,
opportunities, and threats. Conflicts and issues still appear. This includes the customers’ confusion
about the Disney’s true vision and mission as Disney was well known as a family-oriented
entertainment, but in our recent time, customers considered that as being not fair for all, as not all
customers have families. Disney needed more improvements to reach a higher-rank against its
competitors, such as Viacom, CBS, Comcast, and Sony. Recommendation, rationale, and change
management ideas are needed to be presented. Presenting its compare and contrast with Disney’s
competitors, matrices present its advantage and what Disney needed to develop.
Disney’s Focus
Disney’s vision statement is “to be one of the world’s leading producers and providers of
entertainment and information.” (Msa, 2020). “The mission of The Walt Disney Company is to
entertain, inform and inspire people around the globe through the power of unparalleled
storytelling, reflecting the iconic brands, creative minds and innovative technologies that make
ours the world’s premier entertainment company” (The Walt Disney Company, 2020).
The evolution of people’s lifestyle affects Disney’s internal and external factors in financial
and social ways. Disney applied these as issues, which became the most inspirational cause of its
improvement and development. The reliable sources of analyses to know the best recommendation
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to Disney are the techniques under the strategy-formulation analytical framework such as SWOT
Matrix, Competitive Profit Matrix, Financial Statement, Historical Ratio, Internal-External Matrix,
Strategic Position and Action Evaluation Matrix (SPACE), Grand Strategy Matrix (GRAND),
Quantitative Strategic Planning Matrix (QSPM), Perceptual Map, and the Financial Statements.
These are under the matching stage that conducts a legitimate basis or reliable sources.
Goal
Disney’s mission and vision are its objectives or the purpose of service. This includes
focusing on Disney’s strategic management art and science of formulating, implementing, and
evaluating cross-functional decisions to achieve Disney’s objectives. External audit as the Disney
industry analyses are also included as a pattern in reaching Disney’s goal. On the other hand,
resources-based view (RBV) is also adopted, which will identify or produce Disney’s distinctive
competences. The completion or achieving the goal strongly be guided by the strategy-formulation
analytical framework, which requires the integration of intuition and analyses.
Analyses Summary
Disney provided strong information in completing the strategy-formulation analytical
framework and financial statement analysis. The EFEM for Disney presents major opportunities
for the development and improvement of the company going into the future such as its success in
stock marketing. Disney’s popularity and success imply that partnering with Disney is a beneficial
move that any company can make. Although, the threat analysis showed in 2018 as advertising
revenues decreased due under the Cable Networks. The isolation in America such as COVID-19
also led Disney’s market value lost more than $85B. The business climate change is made up of
the economic and professional setting surrounding of Disney. If the isolation phase continues,
Disney could be under pressures to gain sufficient profits.
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The major internal strength for Disney has been its large cash flow that allows the company
to make additional investment in the other region. It has been mentioned that in 2018 Disney had
the aggregated amount of 14.3 billion. The Disney’s Brand Portfolio or brand value in US is
$32.6B. The relationship management department has able to achieve a high level of customer
satisfaction among present customers and good brand equity among the potential customers.
Internal weakness for Disney has been major fall in net being provided by its poor financial
planning. Disney’s 2018 annual report included the company’s loss of $1 billion. Disney also
encountered being vulnerable to competitors. Disney is facing limited success outside the core
business as in 2020, the Disney encounters animation scandals, such as Aladdin having a line of
“good teenagers take off their clothes,” and lack of racial diversity. The lack of family-oriented
Disney affects its downstream. The lack of family-oriented of Disney affects its downstream. This
affects Disney’s explanation about its mission.
The combination of IFEM and EFEM signifies strong strategies under SWOT analysis. It
is good to give importance to the SO Strategy lists that Disney has Large Cash Flow and can
expand the growth of the development market. Under the ST Strategy, lists the high level of
customer satisfaction threatens the company to maintain high expense toll and especially, showed
that Disney has large cash flow, but because of COVID-19, Disney is now losing sales from all
segments. The WO strategy includes poor financial planning but the growth development market
will continue. It also shows that Disney is not highly successful at integrating firms with different
work cultures, but consumers and employees want authenticity and personalization from the
Disney brand. The WT strategy is very important as Disney might face poor financial planning
and under isolation in America, sky-high attrition rate and high expense toll, and insufficient
product demand scaling and lacking new ideas.
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Under QSPM, Disney should improve its current four segments instead of producing new
entertaining entities, especially in interactive media. Media Network should add new ideas to its
shows and develop more scientific technologies to attract customers. Disney must limit it costs in
training employees or just high wages only if employees are advanced about knowledge, skills,
and abilities. Studio Entertainment must give importance to families than social justice narratives.
CP&IM must develop new unique and innovative products. Ideas are produced by electronic
gadgets related to tablets such as the Amazon Fire.
Flashing back the Perceptual Map result, Disney became the third out of the 10
entertainment industries. This explains that knowing the advantages of the higher companies, Sony
and Comcast, should be important for Disney. Disney’s development and new ideas against its
competitors in the entertainment market is still required to produce. Development of innovation
within the industry creates a market expansion to different age groups. Disney has a unique way
of using interactive technology not only for kids but also the older market. With having such a
large cash flow this allows the opportunity to keep growing and testing the market with new
products.
Introducing and focusing on the new diversification and the global expansion of Disney’s
amusement parks will premier family, middle age, and older age entertainment in arms reach. With
this implementation of new technology, Disney will foster growth in various industries and
markets bringing a new and improved product to future generations creating and enabling
unsurpassable memories. This is added with the provider of premier facilitative experiences that
touch the lives of every nation and tribe through our outstanding general entertainment. The
objective provides this experience through several platforms such as family formatted theme parks
or at the click of a button programming such as ABC, ESPN and Disney plus. Another is diverse,
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family entertained cruise lines, bringing world unity on the water. Disney characters such as
Minnie and Mickey Mouse will also strengthen to bring continued joy and excitement to our global
customers. Under technological factor, Disney will make up with modern technology such as apps
for smartphones for instant and continued experience. Most importantly will actively be working
to give back profits to employees, communities, college internships, elementary and high schools,
showing every nation a tribe that Disney loves and supports the continued growth of our great
employees and loved ones worldwide. This improved mission statement is grounded on good
morals and ethics that is found in the inspiring, revealing, enduring love that surpasses every
human being.
Evaluating the Projected Income Statement, Disney financial are heading in a strong direction
for the next 3 years with the position they hold. Implying the recommendation made with ensure
that numbers are increasing.
Key Findings
Walt Disney becoming one of the most powerful companies in the world in the economy
sector of entrainment has built a name for the company. Creating an American diversified brand
that become a mass media corporation was a huge success. “The Walt Disney Company, together
with its subsidiaries and affiliates, is a leading diversified international family entertainment and
media enterprise with the following business segments: Media Networks; Parks, Experiences and
Products; Studio Entertainment; and Direct-to-Consumer” (Walt Disney). Saying that in the
finding of analyzing Walt Disney key points was not only the strategic planning but also expansion
of the company is why Disney has created the company they are today. Disney being a
multibillionaire company has shown that creating a competitive advantage in the industry has
cause them to create different revenue stream for the Company. Walt Disney creates a marketing
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plan that allows them to penetrate different markets while working on developing existing markets
to create better opportunity. Increasing Market shares and seeing what is strength are working is
where capitalizing on the revenue is why Disney leads other competitors. Adapting to market and
what is being thrown at them is why Disney competitors can’t keep up. Creating a plan for all
situation in the industry is where Disney differs from others. Being able to implement previous
data to see what to change allows Disney as a company to expand long term goals. Growth
throughout the company has put Disney on top of competitors while still moving forward. Decision
making has created an advancement with technology that bring virtual reality to the consumer.
Finding that technology and mass media industry for Walt Disney is where they are succeeding
the most, allows for competitors to view why they are spending so much in certain areas. This
causes uncertainty in competitor’s balance sheet wondering why they are not moving as quickly
as Disney. Disney Strategic plan is to “strategically positioning our businesses for the future,
creating a more effective, global framework to serve consumers worldwide, increase growth, and
maximize shareholder value” (Walt Disney). Therefore, allowing Disney to be the leading licensed
merchandise company over the years and profitable.
Overview/Deliverable
Analyzing the overview of Walt Disney, most cases are shown positive for what the
company has created. First, the brand reputation that Disney created is top ranked each year by
many polls. Creating a sense of trustworthiness and performance of the product allows consumer
to be satisfied with purchasing the brand. In the article by Lisa Brown explains that; “Disney has
a popular and strong brand, which is among the most easily recognizable in the world. Through
this strength, the company presents itself as a decent and family-oriented business suitable for all
customers” (Brown, 2017). Walt Disney internal and external factors are created around the
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targeted market. Using the SWOT analysis has linked the marketed toward family-oriented
entertainment branding. Finding Strengths and weakness to grow the business portfolio is why
Disney has capitalized on long term goals. This leads to the advancement of improving competitive
and long-term success in every market. Finds weakness in management through the internal factors
allow for strategy changes in order to keep growing. With strengthening market penetration this
allows Disney to develop and benefit from fast growth rates. Reaching markets that other can’t
create a sense of more opportunity. Disney uses matrices, data and analysis to strengthen the
diversification of business to increase the product scope and capitalize on business. Focusing on
the most significate issues within the industry is recommend in order to address what can be
changed to give Disney a bigger competitive edge.
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References
David, David, and David. (2017). The quantitative strategic planning matrix: a new marketing
tool. Journal of Strategic Marketing.
Dybek, M. (2019). Walt Disney Co. (NYSE:DIS): Analysis of Solvency Ratios. Retrieved from
https://www.stock-analysis-on.net/NYSE/Company/Walt-Disney-Co/Ratios/Long-term
Debt-and-Solvency
The Walt Disney Company. (2020).About the Walt Disney Company.
[online].https://thewaltdisneycompany.com/about/
Msa. (2020, March 17). Disney Mission Statement 2020: Disney Mission & Vision Analysis.
Retrieved from https://mission-statement.com/disney/
Brown, L. (2017, December 17). Walt Disney Company SWOT Analysis & Recommendations.
Retrieved from http://panmore.com/walt-disney-company-swot-analysis
recommendations
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