Change and Innovation Management



Change and Innovation Management

Case Study #2

The British Airways Swipe Card Debacle (Chapter 8)
Thoroughly read the case study on pages 239-241 and fully answer questions 1,3, and 4 located on page 241.
Your report for solving the case must include the following headings:
• Overview – Summarizing the case scenario and identifying all the problems, issues, constraints, related to the case.
• Discussion Questions – Answering all the questions.
• Debriefing – Reflecting your thoughts, opinions, and solutions based on the case.
Written assignments must adhere to APA style guidelines. Writing style resources are available in the Tools and Resources folder within your Blackboard shell. Submit your response to the questions in a MS Word document.
Please Write Case Study #2W On the top of the paper.

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