Compromising Position

You are the CEO of a low tech, high volume, low margin industrial cleaning supplies (chemicals) business. You currently

design your own products in house but employ third party manufacturing. You also utilize third party logistics to

warehouse and distribute your products. You have numerous but small competitors. Many manufacture/distribute their own

products. Your entire market base is located in the Mid-West of the United States. You plan is to expand into the rest of

the United States and possibly Canada and Mexico (currently no competition). Using the information found in Chapter 6.

What would you do to drive growth while not compromising margins?
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