logistics and distribution

There are basically five approaches for entering an international market; usually the choices and risks are very product

dependent. Assume you are a consultant specializing in global logistics and distribution. There are four clients that

are planning to enter an international market (China) with different products. Using the following factors for your

choices, pick any two clients and complete their matrix below with your recommendations and briefly describe the

rationale behind your choices.
Entry Approach Exporting, Licensing, Management contracting, Joint Venture, and Direct Investment.
Shipping Methods Truck, Rail, Water, Air
Level of Risk High, Medium, Low
Client #1 Product: Candy Bars
Decisions to consider: Your recommendation: Your rationale:
Entry Approach
Shipping Methods
Level of product or market risk
Level of financial risk
Factors that could affect distribution service levels
Client #2 Product: Golf Clubs
Decisions to consider: Your recommendation: Your rationale:
Entry Approach
Shipping Methods
Level of product or market risk
Level of financial risk
Factors that could affect distribution service levels
Client #3 Product: Golf Balls
Decisions to consider: Your recommendation: Your rationale:
Entry Approach
Shipping Methods
Level of product or market risk
Level of financial risk
Factors that could affect distribution service levels
Client #4 Product: Molding Machines
Decisions to consider: Your recommendation: Your rationale:
Entry Approach
Shipping Methods
Level of product or market risk
Level of financial risk
Factors that could affect distribution service levels
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