Please answer these questions according to the article. Make sure not to make up stuff. In previous times it happened and the result was very irrelevant from the material. I want you to actually read the material carefully and answer these questions. Do not skim thru, read properly please.

1. What’s the key issue/problem/opportunity in this case?

2. Which of the generic competitive strategies do you think Whole Foods, Kroger, and Trader Joe’s were using at the time of the case? Explain why. Don’t be afraid to use value chain logic to support your answer.