Paid Website Usability Testers

The design, development, and deployment of a product are the first steps toward a finished product ready for distribution

in the marketplace. The next step is the evaluation of the user experience in order to gather data on the usability of

the product. Testing centers (also called living labs) have been provided with built-in cameras and sensors to record

user experiences of the invited volunteer and paid testers.
A newer evaluation method or data-gathering method uses the Internet. There are Websites that will pay testers or give

testers free products to test a Website in order to discover design flaws and assess usability of a Website. The

following Website pays Internet users to become testers: UserTesting.com (http://www.usertesting.com/be-a-user-tester/).

Write a four to five (4-5) page paper in which you:
Assess the reliability of data gathered via paid Internet users.
Describe and assess the evaluation method being used by the testing company, i.e., nonvisual and verbal recording of

browser activities and testers vocal comments.
Evaluate the natural settings of the test environment for Web users. Note: Test environments are usually labs designed to

conduct testing. Natural settings refer to the users normal operating environment.
Speculate about the validity of the data gathered from various users, each with their specific demographics.
Imagine you want to evaluate the Strayer Universitys Website (www.strayer.edu) using a usability test like

UserTesting.com. Include a usability evaluation that you would apply to the Strayer Universitys Website.
Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as

quality resources.
Your assignment must follow these formatting requirements:
Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and

references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the students name, the professors name, the course title,

and the date. The cover page and the reference page are not included in the required assignment page length.
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