Profitability of loyalty programs

Prepare a Concept Paper on • compared to the costs of retaining them.

Create a mock Concept Paper that describes a design that addresses a new, revised provisional quantitative research
question. New research findings and theoretical developments in a topic area often lead to a new picture of the state of

knowledge in the area and so to a new problem statement. A new problem statement logically requires you to revise your

research questions, hypotheses, purpose, and design accordingly. Remember: Research is an iterative process
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