The Strategy Experience – Individual assignment UK last year under grad – Strategic management
READING THE MATERIAL PROVIDED EVERYTHING IS VITAL
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Q1. You have to select 1 decision taken on 1 agenda in from any of the board meeting and analyse what theory was used to take the decision and what was the outcome/ would the outcome be better if you had used any other theory ? Choose theory appropriately yourself to report it. And argue if another theory was used and if it would have been a better outcome.
Q2. Refer to the second question, and analyse the whether the decisions made during the board meetings previously were different from what was decided in phase 2?
Please note : Q1 – 1000 words & Q2 – 500 words
All files other than handbook, assignment guide and board meetings are phase 1 and 2. Please revert back with all the questions you would have for this and i will answer them back. It’s better to clarify the doubt than making it wrong as i need this assignment to have 65% + to pass this time.
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BS6100 Individual Assignment 2014-15
The Strategy Experience
Your participation in ‘The Strategy Experience’ is intended to focus on ‘strategy-in-action’ – the application of strategic concepts and frameworks in the creation and pursuit of strategic objectives.
Once you have completed six Board Room meetings, equivalent to three years management of the advertising and marketing communications group WRSX, you will be in a position to complete your individual assignment.
Address the following:
Consider a specific instance of either good or unexpectedly poor business performance during your three year period as a director.
Imagine you are presenting to WRSX investors. Referring to data from the performance log and your notes on the decisions that were made, assess a specific decision (or group of related decisions) which explains the performance outcome. Include a discussion of the underpinning theoretical frameworks you either used, or could have used, to assist your decision making. Did the theory support the decision, or mislead you, and why?
50 marks
2
Consider your original analysis of the strategic position and strategic choices. To what extent did your assessment of the strategic position and strategic choices change or evolve over the three year period? Did key changes occur, or new information emerge, that changed your original summary and did this lead to a change in strategy?
25 marks
Marks will be awarded for:
Stock market performance 6 – 10 marks
And for including:
Appendix A: Summary performance log (including a summary of agenda choices and Board Room decisions) 5 marks
Appendix B: Strategic Position 5 marks
Appendix C: Strategic Choices 5 marks
Submission Deadline: 9.00 am Thursday 12 March 2015
Assignment Notes
Only a soft copy of the report must be submitted through Turnitin, with the word count listed on the front page. It should be a professionally written business report, suitable for presentation to a management team.
Marking Criteria
Integrated and systematically structured document.
Effective application of relevant concepts.
Sound strategic analysis supported with clearly presented credible data.
Good linkages between sections.
Relevant, credible data sources appropriately referenced.
Maximum 1500 words. This is an absolute maximum (no +10%) and only applies to Q1 and Q2.
Exceeding the word count will incur a 5 mark penalty.
Any report submitted late, without an extension granted by your Course Director, will be capped at 40%.
Failure to submit within 7 days of the deadline will result in a mark of F0.
Remember: Plagiarism can be detected, is a serious offence and will be dealt with accordingly. Appendices will not be included in the analysis of plagiarism.
Theory v Analysis
The emphasis in this assignment is to present concise analysis. Concentrate on the key factors that are relevant to each question and avoid long descriptive passages – this will help you comply with the word count
Analytical Models
Do not simply paste standard models and frameworks into the report. The use of frameworks, graphs, diagrams and charts is encouraged, but these should be directly relevant and adapted to analysis of the simulation.
Format
An executive summary is not required. A brief introduction should be used to introduce the reader to your report and provide an overview of the context and scope of the report.
Each question can be answered as a separate section and may benefit from a short introduction giving an indication of the scope to be addressed with a short summary to highlight the key points.
Appendices
Make sure all the correct appendices are included.
References
The Harvard referencing must be used when necessary. References are not needed for data from within ‘The Strategy Experience’.
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