Case 3: Qatar’s Treasures
These are the objectives:
1. Understand the need to prioritize markets
2. Define target markets for specific destination
3. Understands integrated marketing communications
4. Communicate marketing information for a specific destination
5. Understand the role of public relations for destinations/DMOs
6. To act as excellent representatives of ITM a ‘real life setting’

Please follow the objectives for the case
Main points I want to highlight for you to follow are:
– I need you to come up with 2 interviews for 2 Qatari residents regarding the Case: you will find it more explained in the document I will attach.
– Marketing: one page required, here you need to explain how you will market the area, what kind of marketing it will be, where you will distributed, who is the target group…ect

Leave a Reply

Your email address will not be published. Required fields are marked *