Case 3: Qatar’s Treasures
These are the objectives:
1. Understand the need to prioritize markets
2. Define target markets for specific destination
3. Understands integrated marketing communications
4. Communicate marketing information for a specific destination
5. Understand the role of public relations for destinations/DMOs
6. To act as excellent representatives of ITM a ‘real life setting’

Please follow the objectives for the case
Main points I want to highlight for you to follow are:
– I need you to come up with 2 interviews for 2 Qatari residents regarding the Case: you will find it more explained in the document I will attach.
– Marketing: one page required, here you need to explain how you will market the area, what kind of marketing it will be, where you will distributed, who is the target group…ect