BUS363 Santa Monica College Pfizer Company Operational Management Essay I’m assigned to write 5-6 pages paper on Pfizer pharmaceutical company. Please read the assignment sheet, it has all the aspect should be written about the company. Paper will be 5 to 6 pages in length (not including reference page), double spaced, with normal 1” margins on all sides of the paper. BUS 363
Fall 2018
Each student will be assigned a company on which to base their paper. The company will be either a service
or manufacturing organization. The paper should be written as a complete and thoughtful term paper. It is
not meant to be a short-answer assignment that simply answers the bullets below. The items listed below
need to be incorporated into the final product as a cohesive piece of work.
Within the write-up, the paper must address the following items:
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Background information on the company
Detail the Industry in which they compete
Primary products or service
The Mission Statement of the company
What are the company’s Core Competencies
Who are the major competitors to this company
Who is the market leader and where does this company rank amongst its competitors
Identify the Product and Service Strategy
What does this company compete on (Cost, Quality, Time, Flexibility) Explain your choice
Identify the Order Qualifiers for this type of business
Identify the company’s Order Winners
Identify the company’s best known products or service on a Product Life Cycle Chart
What is the target market the company is focusing on for sales
What things does your closest competitor do better than your company (elaborate)
What things does your company do better than your closest competitor (elaborate)
What do you believe the company needs to do in order to maintain or grow their market share
(elaborate)
Include references
Paper will be 5 to 6 pages in length (not including reference page), double spaced, with normal 1” margins on
all sides of the paper.
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