San Diego State University Local Event Planning for A Change in Society HW OPTION #1: LOCAL EVENT PLANNING FOR SOCIAL CHANGE
Your final project will be your opportunity to develop a creative corporate event that applies the public communication campaign strategies we studied in class.
For this project, you are a corporate event planner for Creative Inc., a U.S.-based company in your city (you decide the city and state). Your task is to come up with a corporate event to promote your organization’s civic agenda that will ultimately result in a societal change. Your goal as an event planner is to educate, persuade, promote, and produce social change among stakeholders of your organization. Think of this paper as a proposal that you will present to upper management to persuade them both on the value of the event and on your event-planning skills.
These are the main components of your final project:
One-page executive summary, including theoretical rationale for decisions made about how the event has been structured
Introduction, including your purpose, goals, and objectives
Event details. Use the following checklists to guide you in creating descriptions of the event details:
Task Status Report
Budgeting Costs and Expenses (you may include these as a table within your paper)
Food and Beverage Functions
Room Set-up and Audiovisual Needs
Designing Your Promotional Material
Environmental Checklist for Venue Selection
Timeline for a Smaller Event or Large Event Timeline
A grading rubric in the Module 8 folder and a library resource guide (Links to an external site.) to support your efforts.
Your paper should be 8-10 pages in length (not including the title or reference page) and conform to CSU-Global Guide to Writing and APA (Links to an external site.). Include at least five scholarly references in addition to the course textbook. The CSU-Global Library is a good place to find these references.