Business Marketing Strategy Corporate Social Responsibility Proposal Discussion -The proposal must outline a proposed new CSR strategy/initiative with a full explanation and argument indicating why it is important to implement the proposed strategy.-Only do the Part V : Methodology for Sustainability -Double space 12pt font-1/1.5 pages, no more 2 pages -Everything include in attachments Students will exercise leadership, critical thinking and project management within a
group context to evaluate, analyze, design and defend a STHM corporate social
responsibility initiative. Within designated groups, students will develop a detailed
CSR proposal, prepared for the Associate Dean of STHM. The proposal must
outline a proposed new CSR strategy/initiative with a full explanation and argument
indicating why it is important to implement the proposed strategy. The proposal will
be comprised of five components, (detailed below) and should also include an
appendix section with evidence of implementation schedules, data graphics and
other supporting content for the proposal.
As a group, students will submit their complete proposal via Canvas and will defend
their CSR initiative via a live group presentation. It is the responsibility of the group
to determine which medium they choose to defend their proposal (PowerPoint,
Prezi, video. etc.), however, the presentation and contributions of content presented
must be a collaborative group effort.
Groups will be limited to a 10-minute presentation slot, with allowance of a 5-minute
Q&A session, immediately following the presentation (15 minutes total).
Proposal Components: (Minimum 8 pages, maximum 8 – not including cover page and index.
Double spaced 12pt font)
·
Proposal Cover Page (include group member names)
·
Proposal Index
·
Cover Letter
·
Part I: CSR Initiative Executive Summary & Rationale
·
Part II: Justification for Project Need
·
Part III: Goals & Expected Outcomes of Initiative
·
Part IV: Process, Resources & Implementation
·
Part V: Methodology for Sustainability————-Only this one
Proposal Cover Letter (0.5 – 1 page) Very brief introduction and intent of your proposal, addressed to the Associate Dean of STHM,
Dr. Jeremy Jordan. You may include the background of your group members and a declaration
of what you hope for your CSR initiative to achieve. The cover letter should be persuasive an
urge for a call to action.
Part I: CSR Initiative Executive Summary & Rationale (1 page) (Consider the Philanthropic and Ethical Tier)
Full summary of the proposed CSR project that your group is proposing for STHM. This section
should summarize the overall proposal, indicate the full rationale behind proposing your CSR
concept and outline the geographical area/location in which the initiative will be executed. This
section should also mention any limitations to the CSR project, if any exist.
Part II: Justification for Project Need (1-2 pages) (Consider Economic, Ethical and Legal Pyramid Tier)
Justify the need of the CSR strategy with data that includes a short needs assessment, current
state or perception of the current state (the problem), value proposition or identification of a
service gap. Description of why this initiative is important and how it supports the current
mission and vision of Temple University and STHM. Include a compelling argument as to the
purpose of the CSR strategy and why this project is relevant to the surrounding community or
targeted population for support.
Part III: Goals & Expected Outcomes (1-2 pages)
Describe the expected measurable goals and outcomes of the CSR initiative, using the SMART
goal strategy. Keep in mind that the goals are to encompass the most desirable results of your
initiative, the big picture of success – the vision. Your goals should be clear, concise and
actionable. It is expected that each goal, which have an objective and a measurable outcome. It
is recommended that each group limit their initiative to no more than 2 goals. As groups are
designing a CSR strategy for the succeeding/following Senior Seminar class, keep in mind that
goals should be attainable within the period of one semester.
Part IV: Process, Resources & Implementation (1-2 pages) –
Method (modus operandi) and detailed process for implementation and execution of the CSR
initiative. Include a timeline or a recommended project execution schedule for the proposed
initiative. This should include the time frame, resources involved and the specific agency,
population, and/or targeted area. Within this section you would also include a description of a
total budget (if necessary) and an outline of how many resources are needed (groups of
students, individual students, faculty, etc.). Also, if the initiative is to include an outside entity,
briefly describe the process for obtaining buy-in from that entity.
Part V: Methodology for Sustainability (1-2 pages) –
Include a strategy for the sustainability for your CSR initiative, in which you will introduce
sustainability measures for your project. Outline how your group recommends that the project
survive and continue once executed, for subsequent years to follow initial implementation. Or, if
you foresee the project taking place only over the course of one semester, as all projects
eventually come to an end, discuss the ongoing impact or sustainability of the impact. This
section will likely be one of the most influential sections when it comes to funding or granting a
proposed project budget.
Coperate Social Responsibility Concept Proposal
Paul L Dunbar School.
Our school Mission Statement:
Our university educates a vibrant student body and creates new knowledge through
innovative teaching, research and other creative endeavors. Our urban setting provides
transformative opportunities for engaged scholarship, experiential learning, and
discovery of self, others and the world.
STHM’s Mission Statement:
Our goal through education is to provide students with the knowledge, skills, and
educational resources to innovate the sport, recreation, tourism, and hospitality
industries globally and move them forward.
Corporate Social Responsibility Concept
For our group’s Corporate social responsibility and initiative, we wanted to do something
for the kids at the Paul Lawrence Dunbar School on 12th Street. With the school being
so close to campus and Mission statement discussing providing transformative
opportunities in an urban setting we thought this could be a great way to support the
community. My group members have taken notice of their limited recreational space to
play during recess on the top of their roof. Being able to play during recess is an outlet
for kids and is an essential part of their day. So, our idea is to either update the current
conditions of their recreation facilities and or find/ build a new area for them to use near
the school itself. We believe that this also represents STHM’s mission statement by
being able to help improve student’s education while highlighting the importance of
recreation
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