ENG 101 ?Five Issues Facing The Tourism Industry in Oman Analysis Paper . Read all the texts carefully and choose Five (5) Issues Facing The Tourism Industry in Oman.
b. Write an essay of 1000 words organized as follows:
1. Introduction must contain a hook and a thesis
2. Main Body must consist of five paragraphs and each paragraph must have a topic sentence, examples, explanations, in-text citations and a conclusing sentence.
3. Conclusion paragraph begins with a summary and ends with a strong closure
4. Relate those issues to Oman by incorporating your own understanding, views, and experience.
5. Use Harvard Style of in-text referencing.
Everything’s that you need to know is uplo 02 IRW- INTENSIVE READING AND ACADEMIC WRITING
Spring Semester 2020
Weightage: 50%
Question
Mark
1
Total
/100 Marks
———— /100 Marks
Instructions:
a. Read all the texts carefully and choose Five (5) Issues Facing The Tourism Industry in Oman.
b. Write an essay of 1000 words organized as follows:
1. Introduction must contain a hook and a thesis
2. Main Body must consist of five paragraphs and each paragraph must have a topic sentence,
examples, explanations, in-text citations and a conclusing sentence.
3. Conclusion paragraph begins with a summary and ends with a strong closure
4. Relate those issues to Oman by incorporating your own understanding, views, and experience.
5. Use Harvard Style of in-text referencing.
6. The criteria for marking are broken down as follows:
Criteria
Content and
Ideas – 30 %
Voice – 25%
Use of in-text
citation – 20%
Organization 15%
Mechanical
Conventions 10%
Scheme
1. Word count requirement is met
2. Details are relevant to the topic
3. Ideas are cohesive, clearly stated and can
hold the reader’s attention
4. Texts are used effectively
1. Shows a strong voice
2. Has a sense of audience
3. Incorporates clear points of view
Effective use of Harvard Style of
Referencing in the texts (beginning, ending,
explaining, and direct qoute).
1. Introduction contains a hook and a thesis
2. Main body shows transitions, topic
sentences, examples, explanations, proofs
(facts, data) and concluding sentences
3. Conclusion has a clear summary and a
strong closure.
1. Use of consistent agreement between
parts of speech
2. Correct spelling, grammar, punctuations
and capitalization
TOTAL 100 %
A
B
C
D
30-21
20-18
17-15
14-12
25-18
17-15
14-12
11-10
20-14
13-12
11-10
9-8
15-11
10-9
8-7
6
10-7
6
5
4
Mark
Given
Read the following issues facing the tourism industry to find the information you
need for your essay:
1. High Taxes. There is a wrong belief that visitors and tourists do not pay taxes. Nothing
could be further from the truth. Instead tourists are some of the highest taxed and underrepresented people in the world. We only have to examine an airline ticket, rent a car, or
stay at a hotel to realize how much we spend on travel. These taxes not only add a great
deal to the cost of travel, but they also have become nuisances. For example, leaving too
many places requires an exit payment, and in all too many other locations visas are nothing
more than an additional way to victimize tourists. Because tourists are generally not
citizens of the places that they are visiting, they have no political voice. However, the local
members of the tourism industry can act as their voice. Tourism, just as any other product
has an economic saturation limit and if taxes become overly burdensome local tourism
business will see a decrease in their profits. According to Parker (2008), most tourist units
cannot control what governments choose do when it comes to taxation because the
industry is now powerless. Do everything possible to ease the taxation burden and to make
payments as easy as possible. For example, include airport, bus station or seaport
entrance and exit fees in the cost of a ticket. Forcing visitors to go from one line to the next
in order to depart wins the local tourism industry few friends and creates a negative final
image of the locale. Tourism is one of the most taxed sectors. A simple glance at the taxes
paid on airline tickets and hotel rooms gives an idea of how taxation can greatly affect
tourism. Therefore, it’s necessary for the travel industry to offer competitively priced
offerings in order to balance the situation. Governments must also come to the realization
that tourists already contribute to the local economy through purchases, travel retail, and
other tourism expenditures. Tourism is one of the sectors that governments heavily tax. If
you look at the taxes paid on hotel rooms and airline tickets, you can get an idea of the way
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officials need to remember that first and last impressions are key components in their
marketing efforts (Charles Thomas, 2010).
3. Mass Tourism. Many places around the world have seen large numbers of tourist
arrivals but are simply not prepared to handle the influx. Tourism is much more than merely
selling or marketing. There has to be a product and the product must be composed not only
of the attraction and or activity but also the personnel who deliver the product. This means
that
. if the number of visitors is greater than the capacity of a location to absorb these
visitors, the locale will suffer numerous problems. Richardson (2015) notes that, often too
many visitors to a place that is ill prepared for non-sustainable numbers creates a sense of
tourism euphoria in the short run, but introduces long term tourism problems that may
become deadly to the sustained health of a tourism industry. An easy check on if a
particular tourism product’s infrastructure is over extended is to determine the percentage
of visitors wish to return. If few visitors desire to return, then this may be an indication that
the price-tourism structure continuum is reaching unsustainable limits (James Morrison,
2017).
4. Local Infrastructure problems. Too many tourism destinations are not prepared for the
visitors. They lack good sanitation facilities and water treatment plants. Likewise, both roads
and sidewalks are not well maintained creating hazards not only for the local population but
also for the visitor population. It is essential that local governments take into consideration
that a good tourism environment also impacts the local culture and environment. Heavy
taxes with poor road and street quality are sure not only to upset citizens but are a warning
sign that tourism may be headed toward future problems (Daniels, 2006). Develop a
tourism vision. You cannot begin to create an infrastructure if you do not know what form
of tourism your locale desires. Not every form of tourism is correct for every locale, and no
locale can be all things to all people. Think through what forms of tourism best meet your
community’s needs and how tourism will add to the quality of life for your community. Once
you have the vision of what type of tourism you desire, you can then begin to analyze if the
vision is realistic and obtainable and finally what obstacles stand in the way of creating this
vision.
According to Davis (2005), “Tourism infrastructure in many locations is outdated and
underdeveloped. Governments, tourism boards, and destination marketing organizations
must work towards improving the current infrastructure with foresight. Future challenges
must also be addressed in this area. Solutions could include faster immigration at airports,
faster checkout processes in hotels, better public transportation, and interpreting solutions
at airports, stations or ports” (Miller T. Bolden, 2007).
5. Customer service. The least expensive and most important part of the tourism
experience is the customer –visitor interaction. Smiles and a friendly handshake or nod of
the head cost nothing and can change a negative impression into a negative one.
Unfortunately, tourism personnel often forget that the visitor is their employer and that
when visitations cease so do their jobs. Too many people who work in tourism are civil
servants who cannot be fired. Job protection needs to be a reward and not a right. When
there are no consequences for bad behavior or rudeness on the part of tourism personnel
not only is the product’s reputation diminished but so too the quality of the tourism
offering. Providing quality customer service is an ongoing challenge for many parts of the
tourism industry. Although it is the lease expense challenge to face, it has proven to be
one of the hardest challenges to meet and overcome (Jacob Tyler, 2013).
6. Security or safety. Industry players must work towards establishing better security
infrastructure for tourists and travelers. This can be achieved by working with local law
enforcement, city councils, and local governments. Governments must work towards
sourcing for more manpower and economic resources to boost security and vigilance
without stifling the travel experience within the country.
Now, the big question is, can these challenges be overcome? Well, some of these
challenges can become growth opportunities for travel companies, tourism boards, and
destination marketing organizations. As for the others with external factors involved, it
would be unthinkable for individual travel businesses to make significant changes. The
travel industry as a whole must unite and be willing to negotiate and discuss its terms –
sometimes with governments and unions. At the same time, it must also be willing to
adapt to changing scenarios and trends.
Although security is a major challenge to the travel and tourism industry, many industry
leaders have failed to confront security issues. A majority of tourism offices or visitor and
convention bureaus lack or have almost no contact with law enforcement departments.
Many police departments also lack officers who are trained in tourism oriented policing or
protection services. It is vital for industry players to work towards creating a better
security infrastructure for travelers (Douglas Adams, 2010).
7. Globalization is leading the creation of uniform standards and protocols.
However, the unique selling point (USP) of travel companies or destination marketing
organizations (DMOs) lies in providing a rare and unique experience. The travel
industry, therefore, works towards offering products that allow the average tourist or
traveler to experience something they have never experienced before. Novelty is a
much-needed element in today’s travel aspirations.
However, at the same time, localization is also important. Dylan (2009) suggests that
tourism boards and travel companies must know how to connect with the foreign
traveler. They must make use of translation services to create multilingual websites,
vital travel information, and essential signages that can guide tourists in the proper
manner. Tourists must feel welcomed and at ease while they are away from home.
Globalization has created less distinctive locales. Due to global standardization,
indistinguishable products are found in every country. If a person is traveling in order
to learn or have an opportunity to explore the different and unique, then the lack of
unique products becomes a tourism challenge. An example is that shopping malls all
over the world tend to offer matching products. Many travelers also find hotels to be
so standardized to the point that they almost forget the country in which the hotel is
located. Localization is vital. Therefore, travel firms and tourism boards should know
how to connect with foreign travelers. They should create multilingual websites and
use translation services (Ethan Rogers, 2015).
8.Travel Marketing. Travel marketing can sometimes be considered by travelers or
tourists as being inadequate, false, or exaggerated. In order to change this perception,
marketing entities must work towards developing innovative marketing solutions to
lure the new crop of travelers who are becoming more discerning and informed. In
addition, technological disruptions and the influence of social media also mean that it’s
a time of both opportunities and risks. Travel marketers must look to harness tech and
creativity to find their way into tourists’ travel plans. On the other hand, they must also
pay attention to localized content (Samuel Scott, 2016).
GOOD LUCK
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