Brand Plan

As a brand consultant, you have been invited by a large international corporation to provide a report on a new brand they wish to develop and market into a single geographic market. You can choose any one organization from the following industry

• Sporting apparel industry

This organization plans to develop or extend a new brand. You are required to provide a brand plan for a twelve month period. This organization will need advice and reasoning behind all aspects of the brand’s development and marketing. You must clearly outline any assumptions you have made.

use English references only