This is your opportunity to apply your understanding to a complex business situation. Use concepts and principles you’ve
learned so far from the course lectures, discussion, videos, readings, and DiSC and TKI results.
Instructions There are no specific page requirements; however, 6+ pages, excluding cover and reference pages, is an
appropriate baseline for a case analysis of the Chattanooga Ice Cream Division.
1. Share your perspective on this case: a. Why was this team dysfunctional? Please explain. b. How did Charles Moore’s
leadership style contribute to the team’s dysfunction? Please explain.
2. Discuss what this group of employees themselves could do to better understand the perspectives of each other and their
3. Make specific recommendations about what Moore should do now to help his team work together and resolve conflicts more
effectively. Consider the following points: a. What are short-term goals, mission, or vision statements that could
galvanize the commitment of all employees and especially your senior leadership team? How would you facilitate buy-in by
all team members? b. What would you do to build and maintain trust among all employees to ensure you fulfill your mission
and achieve your vision? c. What are the values, beliefs, and behaviors of the existing organizational culture as it
relates to collaboration and cohesiveness? What must change and why if you are to not only survive, but thrive in your
market segment? d. As Charles Moore, what decisions will you make, how will you execute them, and how will you ensure a
return to profitability within 6 months?
4. The case analysis should incorporate concepts and examples from the course lectures, discussions, videos, readings,
and DiSC and TKI results.
Pay careful attention to the following:
1. Using the Strayer University Online Library, you must reference no less than five sources for your work in addition to
the materials provided in this course. For two of these sources, please use only peerreviewed or professional journal
articles. Peer-reviewed articles can be found only in the Strayer Online Library and are not typically available through
a Google search.
a) To distinguish between a peer-reviewed and popular-publication type article, consider that an article is deemed
appropriate to be published in a peer-reviewed journal after it undergoes the following process: i. The author of the
article must submit it to the journal editor, who forwards the article to experts in the field. Because the reviewers
specialize in the same scholarly area as the author, they are considered the author’s peers (hence “peer review”). ii.
These impartial reviewers are charged with carefully evaluating the quality of the submitted manuscript. iii. The peer
reviewers check the manuscript for accuracy and assess the validity of the research methodology and procedures. iv. If
appropriate, they suggest revisions. If they find the article lacking in scholarly validity and rigor, they reject it. v.
Because a peer-reviewed journal will not publish articles that fail to meet the standards established for a given
discipline, peer-reviewed articles that are accepted for publication exemplify the best research practices in a field. 2.
Method to find Peer-Reviewed Articles: a) The easiest and fastest way to find peer-reviewed articles is to search the
online library databases. b) Read the database description to determine if it features peer-reviewed articles. c) When
you search for articles, choose the Advanced Search option. On the search screen, look for a check-box that allows you to
limit your results to peer-reviewed only. d) If you didn’t check off the “peer-reviewed articles only” box, try to see if
your results can be organized by source. For example, EBSCOhost will let you search on “Peer-Reviewed Journals.” 3.
Choose articles that discuss, apply, or assist you in addressing any of the topics in this paper. Do not rewrite the
articles for inclusion in your case analysis. Summarize the contents of the articles in your own words. If you use
specific quotes or parts of the articles, you must cite the source appropriately. Explain each article’s application to
this assignment. How does it relate? How did you utilize this resource?
4. Your instructor does not place a premium on length or the number of words. You are to assume the instructor does not
know what you are talking about. You must reveal to the instructor that you have acquired mastery of the content of this
course (knowledge) and can apply it well (wisdom). Provide a complete, cohesive, and well-synthesized paper that explores
the depth and breadth of the subject and its topics.
Here are specific format instructions which you should pay careful attention to:
1. Use formatting consistent with the JWMI Writing Guide found in the MBA Toolbox provided for this course. 2. You must
include citations and references.
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