MGMT 2031 Abdill Career Ethics and Moral Dimension of Clean Air Technologies Paper Help me to finish one part of group business plan. 5 pages 1.5 spacing
You only need to write the 4th point which I circled in red color.
I have attached other parts of our business plan as well so that you can connect with them
All the work must be original
Turnitin report is requried Sale:
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Privatised motor vehicles are a
leading contributor to increases in
air pollution (approximately 47%)
Losses Exceed $2.2 billion as of
2013 as a result of motor vehicle
emissions and in
China’s economic position has
increased to become the second
largest economy in the world. As
the economy becomes more
profitable, the Chinese population
can afford to buy more privatised
motor vehicles
Chinese State driven government
has an enhanced focus on driving
profitability, with a narrowed view
of the environment and thus little
is done to promote public
transportation methods until
recently.
China is the world’s largest
manufacturer of private motor
vehicles, making private vehicles
easy and cheap to acquire.
Build:
– Device fitted to the exhaust pipe of
private motor vehicles and public
transportation who utilise fossil
fuels as a main fuel source
– Exhaust fumes passed through the
charcoal lines air filter pod,
extracting and trapping emissions
particles and allowing flow for
‘cleaner’ gasses into the
atmosphere
– Filtration cartridges used to the
extent of the product lifecycle
(approx. 6 months) – Cartridges can
then be re-filled ready to be used
again
Product Features:
– Corrugated surface (deep pleats)
for increased filtration surface area
– Wet/Dry technology – able to be
used in all weather conditions
– Temperature range from -30 to
150 degrees Celsius, allowing for
decreased risk of becoming a burn
hazard when fitted to exhaust pipe
– Polyurethane material in filter used
for strength and durability
Effect:
– Vehicles must be equipped with
filtration systems as part of
road/transportation legislation
(will not pass road requirements if
not fitted with such device) and
penalties will be incurred if not
used by drivers
– Addition to the ‘3-year framework’,
lowering carbon emissions in major
cities throughout China – ‘Winning
the Blue-Sky War’
– Allowing for decreased health
implication for the Chinese
population
– Economic expansion through
limited expenditure on fixing the
problem, in conjunction to
internationalisation and agriculture
implications.
MGMT2031
Sustainability in International Business
Business Plan
Air Filtration Exhaust Pods – Winning The Blue
Sky War
Word Count:
Tutorial: 9-10 am
Tutor: Douglass Howe
Jack Crampton (45165858)
Connor McPhie (45216401)
Christian Gallagher (45400318)
Hanzhen Hong (45782288)
BUSINESS NAME: Clean Air Technologies
Executive Summary
The Business:
Clean Air Technologies accentuates the growing need for action against the rising air pollution
rates in Australia with air filtration exhaust pods as the driver for such environmental and
sustainable change. It takes a holistic approach towards health standards of Australian society,
and within this, the negative effects of fossil fuel consumption in the growing privatised motor
transportation industry.
Mission Statement:
Our Air Filtration Exhaust Pods adopt pre-existing technology within the Australian market to
provide an innovative solution to the privatised motor transportation industry. Such pods will
aim to decrease carbon emissions being released into the atmosphere as a result of the influx in
privatised motor vehicles due to the boom in Australian economic standards. As such, our
mission will be to decrease air pollution rates as a result of compulsory pod fixation onto
privatised motor vehicles. We aim to have this sustainable effort subsidised by government
authorities, backed by the New South Wales Roads and Maritime Service (RMS), for the
promotion of increased air quality standards, in conjunction to the education regarding cleaner
forms of energy to facilitate private motor vehicles. Such education and facilitation of our Air
Filtration Exhaust Pod product will allow for social and economic benefits towards the
Australian Public, accentuated through decreased expenditure on health services as a result of
lowered health implications to society.
Value Added:
Product value derives from effective inputs in order to assist the conversion of effective outputs
(Bowman and Ambrosini (2000), accentuating the need for high quality internal operations,
inclusive of research and development, technology advancements and labour expertise, in
conjunction to external enhancements through networks and collaborations, in order to create
lasting innovations for society. As such, due to the necessity of the product on offer, Clean Air
Technologies looks to create the Air Filtration Exhaust Pods that emphasise low maintenance
and high accountability for the consumer market (a ‘set and forget’ strategy). The Air Filtration
Exhaust Pods are fitted with technology well equipped for the requirements of today’s motor
vehicle markets, inclusive of Wet/Dry technology with the ability to be used in all weather
conditions with a temperature range from -30 to 150 degrees Celsius, allowing for decreased risk
of becoming a burn hazard when fitted to exhaust pipe and issues problems related to
environmental conditions, polyurethane lining in filter used for strength and durability and
activated charcoal lining to trap hazardous by products of fossil fuel burning, allowing the
product lifespan of the pods to be well suited to annual safety inspection tests for privatised
motor vehicles. As the technology fitted to the Air Filtration Exhaust Pods is well established in
the current market, it allows for the pricing strategy to be well received by the Australian public,
reflecting costs of approximately $30-$40 AUD. Customer perception will emphasise quality and
reassurance as a result of technology and pricing enhancements and will reflect positively on the
air quality in Australia
Business Orientation:
Clean Air Technologies does not represent the typical startup organisation, boasting effective
impacts socially and economically as a result of drive and innovation. As such, Clean Air
Technologies will aim to adhere to the business model of a social start up, emphasising
wealth maximisation not through dollar value but by the impact it places on society as a result of
doing business (McEleny, 2010). Clean Air Technologies will aim to leverage the existing status
of businesses within the private motor vehicle and transportation industry, utilising collaboration
efforts to drive successful business operations. Such collaborative partnerships that would drive
operational success and provide potential benefits include Government collaboration through the
RMS in order to facilitate and influence policy regarding emissions reduction for privatised
transportation, in conjunction to external industry partnerships (B2B sales) such as motor
registries, auto-engineers and mechanics in order to drive such legislation.
Target Market:
Clean Air Technologies will look to target businesses as their consumer base, pursuing a B2B
business model, capitalising on collaborative venture partnerships as a means of increasing
market share and effective product distribution (Lars-John A, 2011). A B2B business model will
allow our manufacturing efforts to coincide with our international corporate strategy, this being
creating standardised air filtration exhaust pods with little need for customisation, and allow for
ease of implementation into the Australian motor vehicle market (Swooboda et. Al., 2018). From
this strategic positioning within the current market, Clean Air Technologies will aim to target its
products at motor registries, auto-engineers and mechanics due to the inherent need for fixation
of the air filtration exhaust pods on the exhaust of vehicles. Targeting such businesses will allow
for ease of distribution efforts for Air Filtration exhaust Pods, as a result of increased mandation
from government backed RMS, regarding device fittings. Such mandation aims to not allow
vehicles to pass vehicle inspection tests if such device is not fitted properly onto the vehicle.
Industry Analysis and Future Projections:
Economic Expansion:
Australia’s growing economic expansion internationally has accentuated its position within the
global transportation market, with Australian society being able to access and acquire privatised
transportation at a much greater rate than ever before. The growth in the Australian economy has
influenced societal spending in this regard, purchasing 1.2 million privatised motor vehicles in
2016 (Hayes Bell J, 2017), boasting a 2 percent increase in comparison to the previous year and
is continuing to grow within the present market. As a result of such expenditure, emissions rates
have also seen an increase, resulting in approximately 17 percent of total national carbon dioxide
emissions coming from privatised motor vehicles, in conjunction to half of Australia’s total
carbon dioxide emissions from transportation coming from private motor vehicles, source
(Climate Council, 2017). Beck and Bliemer (2015), accentuate the growth in Australia’s
economic development has led to the increased roads and infrastructure expenditure, creating
pathways of increased interconnectedness interstate, enticing individuals to travel via private
motor vehicles.
Social and Health Implications:
Potteren (2005), estimates a mortality expenditure of approximately $1.8 billion and morbidity
expenditure of $0.8 billion as a result of privatised motor vehicle contribution to Australia’s air
pollution with a further approximation of $11 billion as a total result of the health implications of
air pollution nationally (Begg, 2007). Assumptions are made to current market conditions with
results in increased expenditure as a result of economic position as stated above. With health
costs equating to substantial figures, reduction in air pollution will effectively lower societal
health implications, with emphasis placed on cardiovascular disease and respiratory disease
being the primary health concern as a result of air pollution, thus delivering major benefits to the
Australian society (Butler et al. 2016). AIHW (2016) has estimated a total of 3000 air pollution
related deaths as of 2016 with numbers continuing to rise with the increase in motor vehicles
present on Australian roads. This is emphasised within appendix 1, portraying a 70.3 percent
death rate due to cardiovascular disease. Major health implications surround the Australian
society regarding the adverse effects of air pollution and the lowering of such carbon dioxide
emissions within the privatised transportation industry will see the decrease of morbidity and
mortality rates as a result of the reduction in air quality related illnesses.
Goals and Potential:
Short Term Orientation:
Clean Air Technologies will aim to seek market entry through the facilitation of collaborative
venture partnerships with the RMS as a means of leveraging policy improvement regarding
private motor vehicle emission standards and allow for additional regulation to be placed on the
general public, prohibiting the use of private motor vehicles without Air Filtration Exhaust Pods
fitted on exhausts systems. Within the short term, Clean Air Technologies also looks to leverage
motor registries, auto-engineers and mechanics by providing these businesses the products to
ensure distribution and education as to how this will positively affect society. Clean Air
Technology will aim to provide education on the usage of fossil fuels and the effects it places on
environmental sustainability and ensure that if the public does decide to utilise vehicles which do
consume such fuel, that there are methods to reduce the environmental footprint left behind.
Long Term Orientation:
Clean Air Technologies understands that Australia is not the only nation with poor air quality
due to privatised motor vehicles. China’s economic position, for example is second globally. As
the economy becomes more profitable, the Chinese population can afford to buy more privatised
motor vehicles, with such vehicles accounting for 27.8 percent of the total carbon emissions in
major cities (Ahmed Rajper et. Al., 2018). As such, Clean Air Technologies would adapt a
global strategy to pursue market entry into large economies such as China that represent high
industry growth and thus high impact on air pollution rates. In conjunction, Clean Air
Technologies will aim to target alternative methods of transportation by adapting product
offerings to suit aviation and marine travel with target markets inclusive of commercial and
industrial transportation efforts as this is deemed to be a concern as well. As a result of targeting
alternative modes of transport within the global market, Clean Air Technologies will be the
pioneers of success driving emissions down and creating atmospheric harmony for society,
decreasing economic and social stress through reductions in health expenditure due to reduction
in health effects.
Growth Potential:
Clean Air Technologies recognises that whilst air pollution is of great concern Australia wide,
the transportation market is a major contributor internationally to and thus provides a platform
for scalability within the transportation market globally. Within the Australian marketplace,
highlighted in appendices 2, the local market purchases privatised motor vehicles at a growing
rate of approximately 10,000 additional vehicles every seven years with rates continuing to grow
as a result of the economic position of Australia. With the rise in vehicle purchases, Clean Air
Technologies would be able to capitalise on the growing consumer market. In conjunction to the
Australian market, Kao (2018) states air pollution contributed to 4.9 million deaths globally in
2017, entailing growth potential on the international stage. Due to easy standardisation of
product offering, there would be little requirements of Clean Air Technologies to provide
alternative product offerings initially, ensuring ease of product and market facilitation, thus
stability in growth patterns to follow motor vehicle trends both locally and globally.
Uniqueness of product:
Clean Air Technologies looks to provide a unique product offering leveraging current market
technology to drive innovative solutions for the rise in air pollution. As such, Air Filtration
Exhaust Pods provide a high quality and easily implemented solution to solve a gap in today’s
current market. This is accentuated as there is no similar product to this on the market currently.
The Air filtration Exhaust Pods provide a unique second line of defense against carbon emissions
by trapping harmful by products of fossil fuels within its activated charcoal filter lining. The
standardisation of the filter enhances uniqueness as it requires little adjustment to facilitate the
exhaust systems of different vehicles (cars, motorbikes, trucks) and therefore makes it easily
penetrable into the market.
Appendices:
1
AIHW (Australian institute of Health and Welfare) (2016). Australian burden of disease study: impact
and causes of illness and death in Australia 2011, AIHW, Canberra.
2
Australian Beureau of Statistics, 2018, Sales of New Motor Vehicles, Australia, December 2017
Available at: https://www.abs.gov.au/ausstats/abs@.nsf/mf/9314.0
Resources:
Swoboda, B., Morbe, L., & Hirschmann, J. (2018). International strategy’s effects on
retailers’ local implementation and performance. International Business Review, 27(3), 642653.
Bowman C, Ambrosini V, 2000, Value creation versus value capture: Towards a coherent
definition of value in strategy British Journal of Management, 11 (1): 1-15
AIHW (Australian institute of Health and Welfare) (2016). Australian burden of disease study:
impact and causes of illness and death in Australia 2011, AIHW, Canberra.
Age, Lars-Johan. (2011). Business maneuvering: A model of B2B selling processes.(business to
business)(Report). Management Decision, 49(9), 1574-1591.
Ahmed Rajper. S, Ullah. S, Li. Z, 2018, ‘Exposure to air pollution and self-reported effects on
Chinese students: A case study of 13 megacities’, PLOS ONE
Available at: https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0194364
Kao. E, 2018, ‘Air pollution is killing 1 million people and costing Chinese economy 267
billion yuan a year, research from CUHK shows’, South Morning China Post
Available at: https://www.scmp.com/news/china/science/article/2166542/air-pollutionkilling-1-million-people-and-costing-chinese
Beck, M and Bliemer, M (2015) Do more roads really mean less congestion for commuters. The
Conversation. Accessed at https://theconversation.com/do-more-roadsreally-mean-lesscongestion-for-commuters-39508.
Butler CD, Hales S, Beggs PJ et al (2016) From Paris towards 1.5 degrees C. In: Butler CD (ed)
Climate change and global health. CABI, Wallingford, pp 293–305
Begg S (2007). The burden of disease and injury in Australia 2003, cat. no. PHE 82, Australian Institute of
Health and Welfare, Canberra.
Articles:
Potterton P, 2005, Health impacts of transport emissions in Australia: Economic costs, Department
of Transport and Regional Services, Australian Government
Article Available: https://www.bitre.gov.au/sites/default/files/wp_063.pdf
Climate Council, 2017, Transport Emissions: Driving Down Car Pollution In Cities
Article Available: https://www.climatecouncil.org.au/wp-content/uploads/2017/09/FactSheetTransport.pdf
McEleny, Charlotte. (2010). Amazon, Facebook and Zynga help launch social startup
investment fund. New Media Age Online, New Media Age Online, Oct 22, 2010.
Australian Beureau of Statistics, 2018, Sales of New Motor Vehicles, Australia, December 2017
Available at: https://www.abs.gov.au/ausstats/abs@.nsf/mf/9314.0
Stage 2: Sustainable Business Plan (Team Report, 30%)
1. Teams will discuss and decide on the best poster, from within their team, to further develop into a comprehensive sustainable business plan (excluding all financial
clements) with a different target audience, the NSW Government.
2. For Stage 2 of this major project, you will assume that your team has been approached by the NSW Government for a potential government collaboration. Your team
needs to develop and submit a sustainable business plan report outlining your proposed solution on how even small-scale benefits can help address, improve or tackle
an environmental issue.
3. Your team’s Sustainable Business Plan must include the following 5 sections:
1) Executive Summary (Objective: values, vision and mission; existing business/start-up summary)
2) Business Description (General description and Business rationale; Industry background; Goals
and potential; Uniqueness of product or service)
3) Sustainability: Benefits of the Tripe Bottom Line method (Use theories to demonstrate even the small-scale benefits in achieving better level of sustainability
tackling the selected environmental issue): How compatible between this product or service and the NSW government’s environmental polices/agenda/goals
How this business/start-up and the NSW Government can work collaboratively to achieve the higher level
of sustainability outcomes.
4) Sustainability Ethics and moral dimension of ousiness
5) Recommendations (regarding product/service creationre-creation/modification/re-development or adaptations)
* Note: Give evidence of an effective entrepreneurial team: the expertise can be adopted from outside the team, if you don’t think you are equipped with the right
advantages!
4. Format:
Length: no more than 20-25 pages long (+/-10%). Times New Roman, size 12. 1-1.5 spacing.
Background details can be included in appendix. This is included in the length count.
41 Page
MGMT2031 Assessments Guide
MGMT2031 Sustainability in International Business
Minimum 10 academic references.
Use Harvard style referencing.
Cover and title page: the cover should bear the name of the company, its (mock) address and phone number, team members’ name and SIDs, and the month
and year in which the plan is issued. Inside the front cover should be a well-designed title page …
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